Understanding Pain Point Impact Scores

Not All Problems Are Created Equal

You've found a list of problems. Now what? How do you know which one is worth solving? This is where Pain Point Impact Scores come in. It's a method to quantify the potential of an opportunity based on data.

The Three Pillars

We calculate impact based on three factors: Frequency (how often is it mentioned?), Intensity (how emotional is the language?), and Reach (how many people are engaging with the topic?).

Using the Score

A high-frequency, low-intensity problem might be a minor annoyance (like a UI glitch). A low-frequency, high-intensity problem might be a critical failure for a niche group. The sweet spot for startups is often high-intensity problems that are growing in frequency—these represent underserved markets ready for a solution.